
Entrepreneurship Training
Innosuisse Start-up Training Module 1 & 2 - North Region
Entrepreneurship Training
Innosuisse Start-up Training Module 1 & 2 - North Region
Module 2 in Basel
Entrepreneurship Training

MODULE 2 - Business Concept in basel
Are you curious, open-minded, and enthusiastic about learning the basics of entrepreneurship, gaining the tools to develop innovative business ideas for the future, and making a meaningful impact?
Join our entrepreneurship program to meet like-minded individuals - apply your knowledge and research into practice!
Join our Business Concept Module 2, part of the national Entrepreneurship Training program powered by Innosuisse, Switzerland's official innovation agency. Implemented and hosted by the Innovation Office at the University of Basel, this course is your gateway to the entrepreneurial world.

During the 12 –week course, you will dive into both theoretical and practical skills essential for future startup success.
The sessions are led by experienced coaches, who will teach you the essence of pitching, team building, financial planning, getting to know your customer, your business model and stakeholders, opportunities and challenges of intellectual property and how to communicate your brand.
This course is tailor-made for PhD candidates, postdocs, researchers, and professors from the University of Basel and associated institutes, like the Swiss TPH. We also strongly encourage applicants from ETH Zürich D-BSSE in Basel to apply. With limited spots available, your application will be your ticket in!
The course will be held in English. Course evenings are usually on Wednesdays, from 5 to 9 pm. However, exact hours may vary slightly.
• Introduction to Entrepreneurship
• Alumni Start-up pitch
• Changemaker Challenge in groups
• Introduction & Welcome
• Pitch your business idea
• Group set-up• Value Proposition
• Customer Insights• Business Model
• Lean Startup
• Minimal Viable Product• How to build a good team
• Identifying staffing requirements
• Compensation in Startups
• Employee Value Proposition
• Attraction & Recruiting• Core marketing principles to get you started
• The modern-day consumer
• Research
• The forgotten friend• Communication evidence-based approach
• The inevitable rival
• Measuring your sucess
• Business & Financial Planning of Startups
• Walkthrough of a Business case (from start to exit)
• 10 Principles of Finance23.4 - Hardware
24.4 - Social Impact
Select your session!• Who is my audience
• Body language, voice
• Practicing
• Learnings & Best practices from an investor
• What investors look out for
• Local features
• Funding opportunities• Protection of knowledge
• The patent + examples
• Legal basics of IP
• Talk to an IP lawyer (Q&A)• Final presentation of the Business Idea
• Feedback from experts
• Ecosystem mapping
Schedule
Entrepreneurship Training
Module 2 - Business Concept
PhDs, Postdocs, Researchers, Professors


Deadline of Application Friday 31st of January
Expert / Coaches

Beat Walther
Founder & Managing Partner at Vendbridge AG, Advisor for Customer-Focused Growth Acceleration

Chantal Schmelz
Start-ups & Innovation Coach

Regula Buob
Chief Executive Officer,
Leadership Lighthouse

Lisa Ross-Magenty Blaettler
Branding & Communications Consultant

Daniel Hunt
Managing Director Europe, Leaderboard Branding

Oskari Vinko
Entrepreneur, Scientist & Coach

Arthur Krause
Life Science Consultant & Educator

Alberto Ribeiro Silveira
Founder of Rebel Forward LLC

Steve Ahn
Educator & Entrepreneur

Isabelle Siegrist
Founder & CEO, Sandborn

Pascal Gantenbein
Prof. Dr. Financial Management, University of Basel

Patrycja Pielaszek
Trainer, Facilitator & Entrepreneur, Catalyst & Lecturer, University of Zurich

Patrick Sticher
Technology Transfer Manager, Unitectra AG

Wolfgang Henggeler
Associate Director, Unitectra AG


Junior Project Manager Communication & Marketing Entrepreneurial Education, Innovation Office, University of Basel
Program Manager Entrepreneurial Education, Innovation Office, University of Basel
Project Manager Entrepreneurial Activities & Startup Relations, Innovation Office, University of Basel

Contacts
flyer
Contacts
Junior Project Manager Communication & Marketing Entrepreneurial Education, Innovation Office, University of Basel
Lead, Entrepreneurial Education, Innovation Office, University of Basel
Kreuzstrasse 4, 4123 Allschwil